*** This will be on Trip-Advisorsoon -- but thought I would share here ***
We last visited the area in 2002/2003 and sadly to say the tour hasn't changed much in 7+ years.
There is a minimal charge of $3 for ages 12 and up. Assume this pays for sample plus salary of tour members. However I don't believe this is a good value.
You start off with a short witty presentation of how Ben and Jerry got started with the company (with a bit of propaganda thrown in). I don't remember the presentation but wife said it is the same one from our last visit.
Then they take you to a room over looking the factory. The host goes so fast explaining things (which is coordinated with a movie that for the average person it is difficult to understand how ice cream gets made). Also because you are high up and crowded its difficult to see anything. Also nothing about quality control was mentioned. In the past the tour guide went slower and gave a better description than the movie.
The sampling room has only onesample now. Back in 2003 there was 2. No spoons available either so everyone is sticky at the tours end.
I also found the ticket taker and presenter to be a bit unfriendly (more smiles needed please) and the whole tour a bit rushed.
Ben & Jerry's is a fun place but the whole tour needs to be revamped to focus more on ice cream production. I didn't learn a thing.
Looks like most Trip Advisor members agree! Check out their review here .
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